The metaverse can represent an obstacle or a great opportunity for any company, despites on their product, target audience, state of digitization and innovation, budget, internal structure and, of course, their openness or opposition to digital driven transformations.

If in the beginning, the metaverse seemed like a children’s game or science fiction, it will soon in fact become a revolution in the commercial, educational and social spheres. This new evolutionary stage that is taking place on the internet will not go unnoticed.

The companies that will succeed in exploiting the metaverse full potential will be those that will be able to equip their employees with the knowledge and the tools to and are really valuable to the user since it is clearly difficult to sell intangible goods that simply remain on a virtual plane.

Each business will have to develop new skills, tools, and an empelling need of a resource metaverse-savvy that will be charged with the key mission of driving metaverse value process definition, training and adoption across their organization: the Metaverse Adoption Manager